We're an independent insight & strategy
What We Do
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CUSTOM RESEARCH
We love research projects that ask urgent and meaningful questions.
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ADVISORY SERVICES
We apply human sciences
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SPEAKING ENGAGEMENTS
We create custom talks to bring Chinese consumers to life for your organization.
Where you need a fresh voice for your conference or an external perspective in your meeting, our visceral storytelling will inspire your team and create a sense of urgency around how human will impact your business. |
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24 - HOUR DEEP DIVE
If you want to dive in deep on a topic,
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INJECTING EMPATHY TO HEALTHCARE THROUGH THICK DATA
As we reach a period of moral reckoning, brands will be forced to re-access their business models and products to ensure they benefit society at large.
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VENTURE PRACTICE
We use future-forward insights to help venture capital fund innovative startups, and most importantly, foster more sustainable ones.
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What We Do
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UNDERSTANDING HUMAN CULTURE
AND EXPERIENCE We use social sciences to understand how people experience their reality and to find
out what is truly meaningful to them. |
ANTICIPATING AND PREPARING
FOR THE FUTURE We study sociocultural contexts and their dynamics to help organizations re-imagine audiences and the future of their businesses.
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TRACING HUMAN DATA WITHIN
A BROADER LIVING CONTEXT We look at vast amount of linguistic and semiotic data online and identify emerging patterns in culture and human behaviors.
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RE-SHAPING THE STARTUP SPHERE
WITH POSITIVE DISRUPTION We use future-forward insights to help venture capital fund innovative startups, and most importantly, foster more sustainable ones.
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INJECTING EMPATHY TO HEALTHCARE THROUGH THICK DATA
We examine how culture influences the experience of illness, the practice of medicine and the process of healing for human.
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BALANCING WITH ART
Our network includes
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OUR STORY Born in 2016. Raised in Shanghai and Hong Kong.We come from many different backgrounds, but there's one thing that unites us - we all have an eclectic look at the world we live in. |
Our History